Lights, Camera, High River

As you explore High River, you may recognize more than you expect. This small town has become a familiar face on screen, transforming its historic streets and scenic surroundings into places both real and imagined. But what appears on screen is only part of the story.

Film production brings energy to the community, supporting local businesses, creating opportunity, and leaving a lasting impact long after filming wraps. It’s where storytelling and community come together in a way that’s uniquely High River.

More Than a Backdrop

Film and television have quietly become part of High River's rhythm, not as a disruption, but as an opportunity.

In 2025 alone, productions directly contributed more than $1 million into High River's local economy, supporting restaurants, hotels, retailers, and property owners throughout the community. For many businesses, that impact is something they feel firsthand.

“From a business perspective, some of these spaces aren’t empty, they’re still operating, but sometimes hanging on by their fingernails. When a film crew rents a space, it can feel like a lifeline.” 
— Carlson’s on Macleod

These moments don't just support businesses; they help sustain them. And when filming wraps, the benefits often continue, drawing visitors who want to experience the places they've seen on screen.

From Set to Street

High River's connection to film goes beyond a single production. While proudly known as the Official Home of Heartland, the town has also played a role in a wide range of film and television projects over the years.

“Twenty years ago, when I was asked to find Maggie’s Diner for the first season of Heartland, I never imagined people from around the world would one day be pressing their noses against the glass and taking photos there almost every day.”
— Jason Nolan, Locations Scouting & Management

From global audiences to everyday visitors, these stories continue to bring people to High River, long after the cameras stop rolling.

But the story doesn’t stop behind the scenes. It’s something you can experience for yourself by walking the same streets, standing in the same places and seeing High River the way it appears on screen.

Check out our “Step into the Scenes” Walking Tour to learn more.

Film Production Impact Reports

Film productions contribute to High River’s local economy in many ways—from hiring local services to supporting restaurants, shops, and accommodations. To provide residents with a clear picture of these benefits, visiting crews often share impact reports from their time in the community.

Explore recent reports:

• The Last of Us
• Joe Pickett
• Heartland